An influencer’s job revolves around marketing on behalf of various advertisers. The job title is recent and is meant for those who are paid to draw attention to a certain product, company or service through social media.
This can be marketing for different advertisers in industries that are often related to fashion, lifestyle or travel. Influencers are a kind of intermediary between advertisers and those thy want to reach.
Influencers often gather a large number of followers through blogs, YouTube or social media such as Facebook, Instagram and Snapchat. In their work, influencers must follow the Consumer Agency’s rules on easily recognizable advertisements.
Influencers work independently rather than working directly for one employer, often through temporary contracts with several different companies at the same time or in connection with individual brands.